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When we think of trademarks, logos and brand names usually come to mind. But what about the other sensory elements that contribute to brand identity? Can catchy slogans, the signature chime of an ice cream truck, or the evocative scent of a new car be protected under trademark law? The...

Disputes over trademarks between celebrities and brands can escalate into intense legal battles. These conflicts often emerge when a celebrity's name or likeness is used without consent, or when a brand name infringes upon the recognition and value of a celebrity's personal brand. Let's explore some notable cases and the...

The metaverse is rapidly evolving, merging the physical and digital worlds. As virtual spaces become more sophisticated, the digital identities users create – avatars – are becoming increasingly complex. These avatars can range from fantastical creatures to hyper-realistic representations of oneself. However, with these advanced digital avatars come significant responsibilities...