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A trademark can be anything from a name, logo, or slogan to a distinctive packaging design or even a sound. The primary purpose of a trademark is to indicate the source of a product, assuring consumers that they are getting what they expect. For example, when you pick up a...

Coming up with a product name can be exciting—it’s the first impression your brand makes on customers. But before you start printing it on packaging or promoting it online, there’s a crucial step many entrepreneurs overlook: trademarking. Securing a trademark isn’t just a formality; it has serious legal implications that...

In today’s marketplace, trust is everything. When a consumer buys a product, they’re not just paying for the item—they’re buying into the brand’s promise of quality, reliability, and consistency. That’s why trademark infringement isn’t just a legal issue; it can directly damage the trust a brand has built with its...

Creative industries—fashion, design, music, film, and digital media—are full of innovation and originality. A logo, a brand name, or a unique design is more than just a mark—it’s a promise to consumers about quality, creativity, and authenticity. But protecting these valuable assets isn’t always easy. Why Trademark Protection Matters Trademarks...

Complex corporate deals known as mergers and acquisitions (M&A) have the power to change organisations, open up new markets, and boost profitability. They do, however, also provide specific difficulties with relation to intellectual property, especially trademarks. Trademarks are essential assets that need to be properly handled during M&A transactions since...

Expanding businesses through franchising can be an exciting journey for both franchisors and franchisees. Business owners can run their own enterprise under a well-known brand by investing in a franchise. Protecting trademarks is one of the most important aspects of franchising, but opportunity also comes with responsibility. Trademarks encompass more...

Businesses can benefit greatly from entering foreign markets in a number of ways, including increased revenue, improved brand recognition, and new clientele. However, responsibility comes with progress. Managing a trademark portfolio across several nations is one of the most difficult tasks faced by multinational corporations. In the absence of an...

Trademark disputes between new, contemporary businesses and well-known brands are becoming more frequent in the rapidly evolving market of today. In this article, we’ll examine why these disputes happen, how courts handle them, and what lessons both old and new companies can learn from them. Why Traditional and Modern Brands...

A name or logo alone is not a trademark. It's how consumers see a brand. Customers can walk away if it seems outdated or conveys the incorrect message. It is a brand's perception among consumers. If it appears out of date or sends the wrong impression, customers may leave. Consequently...

Imagine walking into a store and thinking, "Oh, that's from my favorite roaster," as soon as you see a sleek matte-black coffee bag with bright gold lettering. That's the power of packaging. It's more than simply wrapping; it's your brand's billboard, your silent salesman, and frequently the factor that makes...

A new legal proposal in Denmark is drawing attention across Europe — and for good reason. The Danish government is pushing for legislation that would give individuals greater control over how their likeness is used, especially in cases involving deepfake content. The idea is simple but powerful: treat a person’s...

You don't have to read the name to recognise McDonald's when you see the golden arches. That is the strength of a trademark, and more significantly, the strength of a brand's image. Customers are influenced by more than simply the product itself in a world where options abound. It's their...