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This is the blog page where we share our insights and articles on trademark and domain registration.
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AI and Intellectual Property: Rethinking Trademark Law in the Age of Generative Technology

As artificial intelligence (AI) evolves from a futuristic concept to a real-world business tool, it’s revolutionizing everything—from content creation and design to branding and identity. With this shift comes a critical legal question: How should intellectual property (IP) laws adapt to protect or regulate brand assets created by machines? While...

15.07.2025

Trademarks: A Strategic Tool for Protecting Innovation in the Technology Sector

The technology sector thrives on innovation. From artificial intelligence and mobile apps to cloud computing and Internet of Things (IoT), companies around the globe are racing to develop the next breakthrough. However, as new technologies emerge at a rapid pace, so too does the risk of imitation, misuse, and identity...

14.07.2025

Understanding Trademark Classes: A Guide to Choosing the Right One for Your Business

When you’re starting or growing a business, protecting your brand is essential—and registering a trademark is a key part of that. But before you can register a trademark, you must make a crucial decision: which class or classes does your brand belong to? Selecting the correct trademark class isn’t just...

10.07.2025

Leveraging Trademarks to Build Profitable Brand Collaborations

In a world where brand visibility and consumer trust are everything, the power of a strong trademark goes far beyond legal protection. For entrepreneurs, content creators, and businesses of all sizes, trademarks can be the gateway to high-value brand collaborations that increase exposure, revenue, and relevance. From influencer partnerships to...

09.07.2025

Trademark Registration & Non-Traditional Marks

Trademarks are a cornerstone of brand identity, offering legal protection to distinguish products and services in a competitive marketplace. While traditional trademarks—such as logos, words, and slogans—are widely recognized, modern branding strategies have ushered in a new wave of identifiers: non-traditional trademarks. These marks go beyond the visual, often appealing...

08.07.2025

Why Every Influencer Needs a Trademark: Securing Your Digital Identity

In today’s digital landscape, influencers have become key players in marketing, content creation, and consumer trust. Whether you’re a lifestyle YouTuber, fashion blogger, or TikTok creator, your online presence is not just content—it’s a brand. And like any business, that brand needs legal protection. A trademark secures your identity in...

07.07.2025

Can You Trademark a Slogan? Everything You Need to Know

In the crowded global marketplace, businesses compete not only on product quality but also on brand recognition. A clever slogan or tagline can capture attention, evoke emotion, and stay in consumers’ minds long after an ad ends. Phrases like “The Happiest Place on Earth” or “Melts in Your Mouth, Not...

05.07.2025

Emerging Trends in Trademark Law: What to Expect by 2035

As technology accelerates and global markets become more interconnected, trademark law is undergoing rapid evolution. The traditional systems designed for static logos and physical products are now being stretched to accommodate virtual goods, AI-generated content, and decentralized ownership models. Looking ahead to 2035, brand owners, legal professionals, and innovators will...

03.07.2025

Protecting Intellectual Property in the Digital Age: Key Risks and Strategies

In an increasingly digital and global marketplace, intellectual property (IP) — trademarks, copyrights, patents, and trade secrets — is more vulnerable than ever. The rise of e-commerce platforms, social media, and digital content sharing has made it easier for businesses to reach global audiences, but also far easier for infringers...

30.06.2025

Trademarking Hybrid Products: A Guide to Protecting Innovative Brands

As innovation continues to blur the lines between products and services, more businesses are launching hybrid offerings — think wearable tech with a subscription-based app, or a physical product bundled with a digital experience. These modern solutions solve real-world problems, but they also raise important questions about how to legally...

27.06.2025

Intellectual Property in the Age of NFTs: Securing Digital Ownership Rights

As blockchain technology continues to transform the digital economy, non-fungible tokens (NFTs) have emerged as powerful tools for verifying ownership of digital assets. From artwork and virtual fashion to game items and music, NFTs have created new possibilities for creators, collectors, and brands. But this shift also brings critical legal...

25.06.2025

Why Trademarks Matter for Startups and Crowdfunded Brands

In today’s fast-paced digital world, launching a product or service through platforms like Kickstarter, Indiegogo, or Shopify is more accessible than ever. But amid product development, marketing, and community-building, one element often gets overlooked — trademark protection. For startups and crowdfunded brands, a trademark is more than just a name...

23.06.2025