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Complex corporate deals known as mergers and acquisitions (M&A) have the power to change organisations, open up new markets, and boost profitability. They do, however, also provide specific difficulties with relation to intellectual property, especially trademarks. Trademarks are essential assets that need to be properly handled during M&A transactions since...

Expanding businesses through franchising can be an exciting journey for both franchisors and franchisees. Business owners can run their own enterprise under a well-known brand by investing in a franchise. Protecting trademarks is one of the most important aspects of franchising, but opportunity also comes with responsibility. Trademarks encompass more...

Businesses can benefit greatly from entering foreign markets in a number of ways, including increased revenue, improved brand recognition, and new clientele. However, responsibility comes with progress. Managing a trademark portfolio across several nations is one of the most difficult tasks faced by multinational corporations. In the absence of an...

Trademark disputes between new, contemporary businesses and well-known brands are becoming more frequent in the rapidly evolving market of today. In this article, we’ll examine why these disputes happen, how courts handle them, and what lessons both old and new companies can learn from them. Why Traditional and Modern Brands...

A name or logo alone is not a trademark. It's how consumers see a brand. Customers can walk away if it seems outdated or conveys the incorrect message. It is a brand's perception among consumers. If it appears out of date or sends the wrong impression, customers may leave. Consequently...

Imagine walking into a store and thinking, "Oh, that's from my favorite roaster," as soon as you see a sleek matte-black coffee bag with bright gold lettering. That's the power of packaging. It's more than simply wrapping; it's your brand's billboard, your silent salesman, and frequently the factor that makes...

A new legal proposal in Denmark is drawing attention across Europe — and for good reason. The Danish government is pushing for legislation that would give individuals greater control over how their likeness is used, especially in cases involving deepfake content. The idea is simple but powerful: treat a person’s...

You don't have to read the name to recognise McDonald's when you see the golden arches. That is the strength of a trademark, and more significantly, the strength of a brand's image. Customers are influenced by more than simply the product itself in a world where options abound. It's their...

As artificial intelligence (AI) evolves from a futuristic concept to a real-world business tool, it’s revolutionizing everything—from content creation and design to branding and identity. With this shift comes a critical legal question: How should intellectual property (IP) laws adapt to protect or regulate brand assets created by machines? While...

The technology sector thrives on innovation. From artificial intelligence and mobile apps to cloud computing and Internet of Things (IoT), companies around the globe are racing to develop the next breakthrough. However, as new technologies emerge at a rapid pace, so too does the risk of imitation, misuse, and identity...

When you’re starting or growing a business, protecting your brand is essential—and registering a trademark is a key part of that. But before you can register a trademark, you must make a crucial decision: which class or classes does your brand belong to? Selecting the correct trademark class isn’t just...

In a world where brand visibility and consumer trust are everything, the power of a strong trademark goes far beyond legal protection. For entrepreneurs, content creators, and businesses of all sizes, trademarks can be the gateway to high-value brand collaborations that increase exposure, revenue, and relevance. From influencer partnerships to...