Trademark registration is crucial for any enterprise aiming to safeguard its brand identity and intellectual assets. In the absence of trademark registration, other enterprises could utilize your company's name, emblem, or tagline, possibly leading to confusion amongst your clientele and diminishing your brand's recognition. Through trademark registration, you acquire legal shield against infringement, and possess the authority to initiate legal proceedings against those who exploit your trademarks unauthorizedly.
All you need to do is fill out the form on the website, specify the applicant, registration address with postal code + the trademark itself and the list of classes of goods and services. It's really easy.